SAMRAN MALIK

Social media use web-based technologies, desktop computers and mobile technologies (e.g., smartphones and tablet computers) to create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. They introduce substantial and pervasive changes to communication between businesses, organizations, communities and individuals.[4] Social media changes the way individuals and large organizations communicate. These changes are the focus of the emerging field of technoself studies. In America, a survey reported that 84 percent of adolescents in America have a Facebook account.[